Marketing Strategy : A Decision-focused Approach (9780070087972)

An Australian adapatation of the successful US text, this book is a concise and flexible text that can be used in conjunction with case studies or supplementary readings in project based marketing strategy courses.

Product details

• Format Paperback
• Dimensions 202 x 252 x 17mm | 789g
• Publication date 30 Sep 2008
• Publisher McGraw-Hill Education - Europe
• Imprint McGraw-Hill Education / Australia
• Publication City/Country Australia
• ISBN10 0070087970
• ISBN13 9780070087972

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