Marketing Strategy (9780256136920)

This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues.

Product details

• Format Paperback | 416 pages
• Dimensions 183 x 230mm | 600g
• Publication date 01 Sep 1995
• Publisher McGraw-Hill Education - Europe
• Imprint Irwin Professional Publishing
• Publication City/Country New York, United States
• Edition Revised
• Edition Statement 2nd Revised edition
• ISBN10 0256136920
• ISBN13 9780256136920

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